Aleksandr Khlynov · web developer

Websites and web systems
for business

I design, build and launch digital products

View projects

Featured projects

Websites and web systems built for specific business challenges

Aleksandr Khlynov — web developer

About

I design and build websites and web systems for business — from marketing platforms to internal CRMs. I take on the full cycle: structure, user flows, development, integrations, SEO and launch.

You can reach out for a new project, improving an existing product or an internal system for your team.

Next.js · TypeScript · PostgreSQL · Integrations · SEO

Message on Telegram

Work process

A website does not start with button color

First I explore the business, products, materials and target audiences. Then each page goes through its own cycle: strategy, search semantics, UX, design, copy, development and testing.

  1. Material review

    I review everything the client already has: the current website, presentations, copy, photos, videos, certificates, awards and documents.

    Materials are organized, selected and prepared for use. At the same time it becomes clear what is missing and what needs to be created additionally.

  2. Site architecture

    I define products, services and target audiences. Based on them I shape the site structure: which pages are needed, what job each one does and how users move between them.

    At this stage I also choose the technology stack, required integrations and the logic of the future site.

  3. Strategy for each page

    Each page gets its own short strategic brief:

    • who its target audience is;
    • what need brings the user in;
    • what they need to understand;
    • which objections to address;
    • what action the page should lead to.

    Pages are not assembled from identical universal blocks — each one gets its own logic.

  4. Semantics and UX

    I build a basic semantic core: queries and phrasing people use when searching for the service or product.

    Then I design the page UX — block sequence, user path and content needed to achieve its main goal.

  5. Design and copy

    Based on strategy and UX I create the visual concept, design system and page interface. The style fits the niche, audience and business positioning — not copied from a random reference.

    After design approval I write and edit copy. It is adapted immediately to specific headings, cards, buttons and other interface elements.

  6. Development

    I build frontend and backend, connect forms, leads, notifications, analytics and required integrations.

    Mobile is handled separately. It is not just rearranging elements: some content is shortened, some elements change format, disappear or appear specifically for the mobile scenario.

    The site is tested in major browsers including Chrome, Safari, Yandex Browser and Opera.

  7. Optimization and launch

    I add animations, favicons, social images, filters and other required elements. I check security and optimize images, code and load speed.

    Then the site is deployed to hosting, domain and SSL certificate are connected. Final testing, bug fixes and performance checks on different devices happen on the live server.

    Then together with the client we make final edits to copy, images, video and individual interface elements.

Need a website or internal web system?

Briefly describe your challenge — I will review it and suggest a suitable way to work together.

I will reply personally and ask any clarifying questions needed.

or message on Telegram Telegram @djmstro